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Posted by Claudia Schwegmann
Image uploaded by Claudia Schwegmann on 16 Apr 2011 - 12:45

Nike sells shoes and wants you to buy them. To get you to buy their shoes, Nike will get its marketing experts to design a colourful advert, with attractive pictures and with some information about the quality of the shoe, its price and where you can get it.

The government provides services and wants you to use them. Of course that is a very optimistic assumption, but lets stick with it for a while. One of the services the governments provides is the publishing information about its work and inviting citizens to engage. City councils publish information about new building zone and about public investment plans. Government ministries publish information about their policy or their annual budget. In theory the idea is, that you and I access this information provided by the government and make use of it. Read more »